The game

Lucky 8PE · Crucible. Clothing that hides a secret.

What is Crucible?

Crucible is the game inside Lucky 8PE. Every piece carries a secret. Solve it first and £10,000 is yours.

Most clothes ask you to buy them and that’s where it ends. These start something.

How it works

The piece

Made heavy and made to last. You’ll keep it long after the game is over.

The secret

Each piece hides a puzzle. You can’t buy the answer and you can’t skip ahead. It goes to whoever looks closest.

The prize

£10,000 in cash. Handed over in person, live. One winner.

Why we made it

We wanted clothes that give something back. So we hid a secret in them and put £10,000 behind it.

What comes next

The first drop is only the opening move. More pieces, longer games, bigger prizes as more people play.

The first drop is 2,000 pieces. Every one holds the same secret. The first to solve it opens the Cube.